Lead gen for manufacturers, distributors, and industrial suppliers.
OEMs prospecting procurement teams, distributors building new dealer networks, and industrial suppliers replacing lost accounts and opening new territories.
The pipeline problems that keep coming up.
Procurement contacts change and lists go stale
You built a great account list three years ago. Half those purchasing managers have changed companies. Your reps are calling dead numbers and emailing bounced addresses while new buyers sit undiscovered.
New territory development is slow and expensive
Opening a new region means hiring a rep, giving them six months to ramp, and hoping they build relationships fast enough. Most territories take 12 to 18 months to produce real revenue.
RFP and bid opportunities come too late
By the time a formal RFP lands in your inbox, the vendor selection is 80% decided. The companies that win are the ones already in conversation with procurement 90 days before the RFP goes out.
Distribution channel management is manual
Your dealer and distributor network needs consistent product training, new offering announcements, and sales support. Managing that across 200 partners with email blasts is not working.
The modules that matter most.
Procurement and supply chain intent signals
Monitor hiring for procurement roles, expansion announcements, new facility openings, and supply chain disruption signals. Know which manufacturers are actively sourcing 90 days before the RFP. Signals are pulled from your connected ZoomInfo or Apollo account and matched against your target company profiles.
Territory and account routing
Define territories by geography, SIC code, company size, or product vertical. New accounts route to the right rep automatically. No overlap, no orphaned accounts.
Distributor and dealer network outreach
Automate product update sequences, training reminders, and co-selling campaigns across your full dealer network. 200 partners get personalized outreach at the scale of 1.
LinkedIn + email + phone sequences
Multi-touch outreach coordinated across all three channels. Procurement managers respond to different channels at different stages. The platform manages the sequence so your reps do not have to.
What good looks like.
What the platform tracks for Manufacturing teams.
How a midwest industrial supplier opened three new territories without hiring.
A specialty industrial supplier needed to expand into three new states but could not justify the cost of hiring regional reps for territories that might take 18 months to produce revenue. Intent signal monitoring identified 280 target accounts with active procurement signals. Automated multi-touch sequences opened conversations with 60 new accounts in 90 days — enough pipeline to justify a part-time regional hire rather than a full-time gamble.
See how Lead Gen AI Suite™ works for your team. Ask G right now.