Lead gen for home service franchises and multi-location service networks.
Franchise networks and home service companies with a B2B sales component — commercial contracts, franchise development, and supplier relationships that require systematic outbound.
The pipeline problems that keep coming up.
Commercial contract pipeline is managed manually by franchisees
Your franchise network has 200 locations. Each one should be prospecting local property managers, HOAs, and commercial accounts. Instead each franchisee is doing their own thing or nothing. There is no system.
Franchise development is relationship-dependent and slow
Finding and qualifying new franchisee candidates requires prospecting people who have shown entrepreneurial intent — a specific and hard-to-reach audience. Most franchise development teams rely entirely on inbound inquiries and trade shows.
Supplier and vendor outreach for procurement is inconsistent
Home service companies buying at scale — equipment, materials, uniforms, fleet — are valuable B2B accounts. But supplier sales teams have no systematic way to identify when a service network is expanding and needs new vendor relationships.
Quote follow-up across hundreds of locations is unmanageable
A franchise network sends thousands of service quotes per month. The follow-up on those quotes is entirely dependent on individual franchisees. Systematic quote follow-up automation does not exist at the franchise level.
The modules that matter most.
Commercial account prospecting by territory
Identify property management companies, HOAs, commercial real estate owners, and facility managers in each franchise territory. Outreach is personalized by service type, territory, and the franchisee’s capacity. Leads route to the right location automatically. Prospect lists are built from your connected ZoomInfo or Apollo account and matched against your target territory and service type.
Franchise development candidate outreach
Target people showing entrepreneurial intent signals — business ownership research, franchise expo attendance, career transitions — with personalized outreach about franchise opportunities. Build a qualified pipeline of franchise candidates without trade show dependence.
Quote and proposal follow-up automation
Trigger a 5-touch follow-up sequence the moment a quote goes out. SMS, email, and phone outreach coordinated across the follow-up window. Franchisees do not have to remember. The platform follows up on every quote automatically.
Multi-location microsite generator
Spin up a location-specific landing page for each franchise territory in 90 seconds. Each page shows the local team, local service area, and local contact. Leads route to the right franchisee automatically with full CRM sync.
What good looks like.
What the platform tracks for Home Services franchises.
How a 75-location home service franchise doubled commercial contract revenue.
A national home service franchise with 75 locations was leaving commercial contract revenue on the table because individual franchisees had no outbound motion. Territory-specific prospecting identified 1,200 property management companies and commercial accounts across all 75 territories. Branded outreach sequences and location-specific microsites ran automatically for every territory simultaneously. Commercial contract revenue doubled in two quarters without any change to the franchisee headcount.
See how Lead Gen AI Suite™ works for your team. Ask G right now.