Compliance built in,
not bolted on.
Lead Gen AI Suite™ provides compliant infrastructure for every channel. Here is exactly what we build in and what you are responsible for.
TCPA & SMS Compliance
Violations: $500–$1,500 per message · No cap on total liability · Class actions common
The Telephone Consumer Protection Act is the primary legal framework governing automated calls and SMS in the US. TCPA class action filings have surged significantly and recent verdicts have exceeded hundreds of millions of dollars. As the sender, you bear primary TCPA liability — not our platform. Our job is to give you the tools to stay compliant.
- ✓ Automatic opt-out enforcement across all channels
- ✓ National DNC registry scrubbing
- ✓ State DNC registry compliance
- ✓ A2P 10DLC registration workflow for SMS
- ✓ Consent timestamp and source logging
- ✓ Cross-channel suppression — one opt-out stops all
- ✓ Time-of-day calling restrictions enforced
- ✓ Verbal opt-out detection on AI calls
- ✓ State-level controls for CA, FL, TX, WA
- ✓ Obtain prior express written consent before SMS and AI voice outreach
- ✓ Use only permission-based lists or credible vendor data
- ✓ Document when and how consent was obtained
- ✓ Complete 10DLC registration before first SMS send
- ✓ Honor opt-out requests — platform enforces automatically
- ✓ Consult legal counsel for your specific industry rules
CAN-SPAM & Email Compliance
The CAN-SPAM Act requires commercial email senders to provide clear identification, honest subject lines, a working opt-out mechanism, and their physical postal address. The platform enforces all of these automatically.
Automatically included in every email sequence. Cannot be disabled. Opt-outs honored immediately cross-channel.
Platform requires accurate from name and reply-to address. Deceptive sender information is blocked.
Gradual send volume increase protects sender reputation and reduces spam complaint rates.
Outgoing messages are scored against spam filter patterns before send. High-risk content is flagged.
High bounce rates and spam complaint rates trigger automatic alerts. DMARC, DKIM, and SPF setup guided during onboarding.
Data & List Compliance
The quality and legal provenance of your contact data is the single most important compliance variable. All contact lists used on the platform must meet the following requirements.
All contacts must have either opted in to receive communications from your business, or been sourced from an established B2B data vendor. Scraped lists, purchased lists from unknown brokers, and consumer data without explicit opt-in are prohibited.
For startups without an existing data source, Apollo offers a free plan for building targeted B2B prospect lists. Export as CSV and upload to the platform.
Platform automatically deduplicates uploaded lists and maintains a permanent suppression list. Opt-outs, DNC requests, and unsubscribes are permanently suppressed across all channels and all future campaigns.
AI Voice & Calling Compliance
The FCC’s February 2024 ruling established that AI-generated voices are subject to full TCPA restrictions. This affects every AI outbound call feature on the platform. We build the required disclosures and controls in from day one.
Every AI-generated call identifies itself as AI at the start of the call as required by FCC rules. This cannot be disabled.
AI calls are automatically restricted to 8am–9pm recipient local time. Calls outside these hours are queued for the next permitted window.
The platform detects verbal do-not-call requests during AI calls and suppresses the contact immediately across all channels.
Platform requires consent documentation before enabling AI voice outreach to mobile numbers. Prior express written consent is the legal standard.
Enhanced compliance controls for California, Florida, Texas, and Washington where state laws impose additional requirements beyond federal TCPA.
How the Platform Protects Your Business
Lead Gen AI Suite™ operates as a platform provider. Our legal structure and technical infrastructure are designed to minimize your compliance exposure while giving you full attribution if issues arise.
- ✓ Customers warrant lawful consent for all outreach
- ✓ Customers indemnify us against third-party claims
- ✓ Customers accept sole responsibility for outreach content
- ✓ Prohibited use clauses cover all major violations
- ✓ We reserve right to suspend non-compliant accounts
- ✓ Indemnification survives account termination
- ✓ Rate limiting prevents bulk spam-level sending
- ✓ Content screening flags high-risk messaging
- ✓ Full audit logs of all outreach activity
- ✓ Suppression enforcement is automatic and irrevocable
- ✓ 10DLC registration required before SMS activation
- ✓ Bounce and complaint rate monitoring with alerts